The Well

As if boasting some of the lengthiest day-to-night South by Southwest lineups weren’t enough, Hotel Vegas’ birthday annually lands just before the fest bonanza – kicking off all-free, all-fun, and oft-hard-rocking offerings. For lucky number 13, the iconic patio stage books nonstop ATX essentials: A Giant Dog’s garage theatricality, Holy Wave’s psychedelic pop pleasantry, the Well, Pussy Gillette, Como Las Movies, and more. Indoor hits rising Austinites the Pinky Rings, Billy Glitter, and Haha Laughing, plus Mexico City’s Mint Field. Adjacent club Volstead shares the same B-day, and invites DJs ulovei, Orión García, and beyond. – Rachel Rascoe