Cire is guitar-driven, intelligent rock that has been described as combining the odd rhythms of Tool, the soulful improvisation of Gov't Mule, and the hi-fi production of Nine Inch Nails. Listeners, however, will soon find all of these desciptions inadequate to express the depth of vision in Cire's music.

Started in New Orleans by artist/producer Eric Johanson, Cire's musical influences range from industrial to blues, but the sound would generally be classified an original species of rock. Though Cire's music features intense melodic compositions and musicianship, the lyrical content is, to many, just as important.

In 2005, drummer Chris O'Guinn joined Cire, and brought a new level of energy and excitement to the project. While looking for the right bassist to complete the new lineup, Eric and Chris would spend their time improvising together and developing new ideas. This musical symbiosis led to Cire's new download-only album, Wholesale Buyout (2006), now available from Cire.tv.