Bay Area rap phenom Adam Vida. First generation American, half Italian, half Senegalese, Vida’s roots run deepest in San Francisco. But his emotionally charged rap lyrics—social critique set to a beat—reverberate beyond his raw testimony of the Bay. Underneath his funny, party-ready anthems is a message from the future on how people can evolve into THURLIANS, a positive incarnation of the post-modern human. The success of his debut album The Book of Adam and it’s successor, the THURL tape got him notable praise on Complex, Fact Magazine, Hypetrak, Noisey, Stereogum, and The Fader, among others. Adam’s genius isn’t only in his musical prowess and agile lyrics; laced with originality and his energetic but unassuming demeanor, Adam’s videos have made the Internet his personal fanboy. Unrestricted by medium, Adam has headlined sold out shows at the Bay Area’s most popular venues and taken his transmedia style to the stage with hip hop legends Souls of Mischief, E-40, Too $hort, Andre Nickatina and Wallpaper. @adamraps