Pierino Ronald "Perry" Como (May 18, 1912 – May 12, 2001) was an Italian American crooner during the 20th century. Throughout a career spanning more than half a century he recorded exclusively with the RCA Victor label after signing with them in 1943. He sold millions of records for RCA but he also pioneered a weekly musical variety television show which set the standard and proved one of the most successful in television history. His combined success on television and popular recordings has never been equalled by any other artist of the time. He was always noted for his relaxed attitude, an attitude which was reflected in his singing style. His was a beautiful voice, possessed by this former barber.