BLVK H3RO (pronounced Black Hero) is one of Jamaica’s most exciting and original young artists, but he’s far from new to the scene. Over the past half-decade, he’s built an impeccable track record and fervent following with his uplifting and ambitious modern reggae sound, while collaborating with the likes of Bunny Wailer, UB40, Equiknoxx and Skillibeng. Jamaica’s Prime Minister, Andrew Holness, has even sung his praises, commending his song “It Nuh Easy” for its positive influence on Jamaican youth. The Grammys recently recognized his talent for his appearance on Rocky Dawuni’s “Neva Bow Down”, nominated for Best Global Music Performance in 2023. He was subsequently nominated by the Ghana Music Awards for Best Reggae Dancehall Song for “Neva Bow Down”. Even if you haven’t heard his music, you may have seen BLVK H3RO in ad campaigns for Carhartt, Clarks, Karl Kani, Levi’s and The Elder Statesman, among other celebrated fashion brands. With his roots firmly planted in Jamaica’s rich musical soil, he’s ready to take his innovative sound and invigorating message to the world with his latest album, coming June 2023 on Delicious Vinyl Island.