Above the Arctic Circle during Norway’s season of darkness (“mørketiden”), a chance encounter between an American and a Norwegian spawned a transatlantic duo called The Familiar. Working together almost exclusively via email and texts, the duo of native New Yorker Ruth Mirsky and Tromsø-born producer Mads Martinsen is the northern lights meeting the skyscrapers of New York. Their sound, hailed as “seductive synthpop" by The Guardian, has evolved over the past few years with 2 independently released EPs, numerous syncs including an HP/Virgin Racing commercial and the trailer theme music for the TV show "Unge Lovende" (NRK, Norway), as well as several music videos.

The Familiar is working on a new album and live show for 2020.

THE GUARDIAN "seductive synth-pop'"
UNDER THE RADAR MAGAZINE "prepare to be blown away"
GAFFA "insanely irresistible electropop"
NRK P3 "UKAS URØRT"-Featured Untouched Artist, Norway's largest radio station
LINE OF BEST FIT "as seductive as they come"
LONDON IN STEREO "it’s everything we can’t resist"
CRACK IN THE ROAD "lustful and seductive in equal measures, verging upon being an indie-dance hit "
SUN BLOOD RECORDS "a sound of the unknown...coming from Norway"
PERFECT MIDNIGHT WORLD "definitely hits all the right buttons to stand out"
CLICK AND LISTEN IT "superbly submerged polar pop tune"