AEG Presents announces the launch of a mammoth new one-day festival for passionate music lovers of all ages. Forever Now will debut on Sunday 22 June 2025 at legendary venue The National Bowl, Milton Keynes. A true celebration of current alternative culture, the festival will be a unique gathering for fans of post-punk music, fashion and literature. This will be the UK sister event of the critically acclaimed US festival Cruel World, which is now in its fourth iteration, produced and promoted by Goldenvoice in Pasadena, California.
A true celebration of alternative culture, the event will explore the cultural phenomenon of the dark side of creativity, featuring many of the greatest pioneers of new wave, post-punk, psychedelia and alternative rock. From electronic innovators Kraftwerk to punk icon Billy Idol and alt-rock legends The The, Death Cult, Johnny Marr, The Psychedelic Furs and The Jesus & Mary Chain, the festival will be a unique gathering for fans of post-punk music, fashion and literature, with a line-up unlike any other in the UK.