Peter Jackson always believed that Hip Hop was his life and was determined to convince other to believe in his dream as much as he did. Jackson knew that if he was to survive in this industry he was going to have to take to the pavement himself to make it happen. Today he is not just an artist who has recorded hundreds of songs, or toured as the supporting artist for legendary rappers, he also boasts a promotions company and a clothing line. Peter Jackson and his team 90Nickel are not just a group of rapper they are a local Hip-Hop franchise.