Cause and effect's debut album, Another Minute, stormed onto the music scene in the early 90's scoring two top ten dance singles and a Billboard top 20 singles hit with "You Think You Know Her." After the tragic loss of friend, writing partner and co-founding member Sean Rowley in late 1992, singer Rowe took a step back to re-evaluate the band's direction and the hopes he had for the future.

Determined to pick up the pieces and move forward, Rowe teamed up with Keith Milo, a Los Angeles based musician with a shared musical passion and love for all things analog. Fusing their talents together they quickly went to work writing new material and redefining the sound of Cause and Effect. Along with drummer Richard Shepherd, the three soon found themselves in London, recording the band's critically acclaimed sophomore album, Trip.

A seamless integration of Rowe's evocative vocals and economical guitar, Milo's melodic soundscape's and Shepherd's inventive percussion, Trip was an "affirmation of life and hope." The aptly-named album musically documents the band's journey towards self-discovery. In addition to receiving overwhelming critical praise, the album spawned the thundering cross-over club hit, "It's Over Now," which climbed to the #7 spot on Billboard's modern rock charts.

Despite the success of the Trip album, Cause and Effect's label Zoo Entertainment was in severe financial turmoil as a result of growing too quickly. After parent company BMG pulled funding and distribution, the indie-run label soon folded.

As a response to "corporate disillusionment" and the stale, lifeless "post-grunge era" radio of the mid 90's, CandE began to move toward alternative methods of being heard. In 1996, they simultaneously launched their interactive website www.causeandeffect.com and independent label Liquefaction records as a means to communicate and release music to their ever-growing legion of devoted fans.