Celly Cel was discovered by E-40. His underground success helped E-40's label ink a major deal with Jive. Well known for his hit single "It's Goin Down" his albums reached #4 on Billboard Top 100 Hip Hop/R&B chart​s and #26 Billboard Top 200.​

His music appears in the movie "Dangerous Ground" starring Ice Cube, the video game, NBA 2K7, and the highly-acclaimed AIDS awareness compilation with Wu-Tang Clan, Common, Fat Joe, Mobb Deep & more. He performed in a Super Bowl Special on MTV with Busta Rhymes, Method Man, Zhane, and NFL players to promote the "NFL Jams" compilation.

Celly Cel was nominated for Best Rapper at the BAM awards in the same category as 2Pac, and E-40. It was an honor for him to be picked by radio and TV panelists alongside two of the biggest artists from the Bay Area. His new album "Focused" feat Snoop Dogg, E-40, Yhung TO, Krayzie Bone, G Perico, Suga Free, Iamsu, Mistah Fab, C-Bo, Tray Deee, Nef the Pharaoh, Sage the Gemini, Kokane, EDI Mean, Mali Music & Wild N Out star Karlous Miller is available now.