Paquita la del Barrio is the stage name of Francisca Viveros Barradas, a Mexican singer of rancheras and other Mexican styles. Barradas was born in Alto Lucero, Veracruz, and started her career in Mexico City in 1970. In her songs she takes a stance against Mexico's sexist male culture, which has made her popular especially with female audiences. Her signature phrase, with which she often teases male spectators in her shows, is "Me estás oyendo, inútil?" ("Are you listening, useless?") Many admirers, particularly outside Mexico, also appreciate her for her camp value.