Oliver New is a musical maverick embarking on a 24-year journey through the industry as an independent artist, instrumental virtuoso, and the visionary behind New Stuff Records. Proudly a one-man powerhouse, he champions fellow artists and entrepreneurs while self-funding his solo success.

Driven by a passion for innovation, Oliver defies musical norms, exploring genres from electronic to indie, rock to lofi, and beyond, always prioritizing a song's essence over conforming to a specific style. He crafts both instrumentals and soul-stirring vocals, fearlessly charting new sonic territories.

With an ever-evolving sound, Oliver's live performances are an explosive fusion of indie, rock, and funk, delivered by a dynamic 4-piece band, complete with electrifying guitar solos and captivating jams that fuel the audience's energy.

Beyond his own artistry, Oliver dedicates himself to uplifting independent talent, curating playlists for his 50K followers across his Spotify platform, amplifying emerging artists' voices through New Stuff Records—the pioneering label championing independents in a way no other label does. Oliver New leads the charge in reshaping the music industry landscape. Oliver is also a passionate advocate for London's independent venues, showcasing local talent and supporting independent artists.