See a vision and build it...
The Polar Bears are here for one reason and one reason only. To create the world's most elaborate and theatrical dance music experience the world has ever seen. Utilizing their obsession with dance music history, art, and the culture has lead The Polar Bears into a life filled with non-stop planning and building toward their dream. The Bears have been hard at work. Via their company Polar Productions they've already created performance concepts for the likes of Illenium, Eric Prydz, Afterlife, and many of today's top music meets visual performers. Their productions have become synonymous with two phrases "Bigger" and "Never Done Before." The Bears music is a blend all its own as well. It combines nostalgic sounds from dance music's historical landscape but modernizes with uplifting themes and vocals that turn even the coldest of dance floors
warm. With an endorsement from dance music powerhouse Insomniac The Bears have performed on some of the world largest stages. Collaborating with the likes of Deorro to Cazette and Nitti to Paris Hilton. With hundreds of thousands of monthly listeners and millions of streams they have solidified DIAMOND JUIC their presence in the Dance Music narrative. Their highly visual brand identity is soaked in color, unique characters, energy, insane productions, snow, and a few penguins...