In a career spanning over forty-two years, Phish became one of the most significant live music phenomena of all time. On the basis of word-of-mouth about their performances—with virtually no radio or video support—the band grew from playing club gigs along their native East Coast to drawing 100,000 music fans to remote corners of the country. At every turn, Phish managed to win over newcomers and casual fans as well as maintain the loyalty of their devotees with a singularly broad repertoire, virtuosity, and by making a unique event of each show.