Heralded in the New York Times, Daytrotter, NPR, Paste Magazine, and more as a multi-instrumentalist, songwriter and lyricist: Cherch (given name: Brian Cherchiglia), is best known as the vocalist and guitarist of Brooklyn's rock outfit The Bottom Dollars. Cherch also became somewhat infamous for his guitar work in punk, hip-hop troupe Deathrow Tull, as well as as a Producer, Musical Director and curator, cultivating numerous community events in his home of New York City.

An artist’s artist, Cherch is constantly subverting genre, known to fuse his favorites into amalgamates he coyly refers to as, “late night rock n roll.”

After an impromptu session opening Spotify’s studios in New York which featured members of The Bottom Dollars, NO ICE, Lex Sadler's Rhythm & Stealth, Brady Watt and Jackal Onasis, Cherch began producing the recordings that would eventually become his debut: The Other Side of the World.

Cherch’s return to the zeitgeist is ferocious, signaling tropes of Replacements and Clash-era punk, while spinning into an almost Crimson psychedelia and a cool delivery reminiscent of early Lou Reed.