Jim Bob was born James Robert Morrison in the city of London, on 22 November 1960. He changed his name because he did not want to be mistaken for, in his own words, "a fat, dead, crap poet" - ie the former singer of The Doors.

He played in various bands during the 1980s, one of which was Jamie Wednesday, who were performing between 1985 and 1987. In 1987 Jamie Wednesday split up just before a gig at the Astoria in London. Morrison and Les Carter aka 'Fruitbat' filled in playing along to a backing tape and thus Carter the Unstoppable Sex Machine was born.

In Carter USM Jim Bob had 14 top 40 singles, one number one album and played over 800 gigs all over the world as lead singer of the band. The band split up in 1997. Since Carter USM, Jim Bob has released two albums and three singles with his disco-pop-punk group Jim's Super Stereoworld, three solo albums as Jim Bob and played various live shows both with his band and solo. In 2001 he joined his old Carter bandmate Fruitbat onstage once again as part of supergroup Who's The Daddy Now?.

Jim Bob currently tours as a solo artist playing both Carter songs and his solo material. His Goodnight Jim Bob - On The Road With Carter The Unstoppable Sex Machine autobiography was published by Cherry Red Books in May 2004 to critical acclaim.
Jim Bob is currently writing his second book in between touring commitments.