Sam has been played extensively on radio, including the UK’s most listened to radio station, BBC Radio 2, with Graham Norton saying, “he just keeps getting better and better” and Sirius XM in the United States, who described his vocals as a modern Meat Loaf. His music has been streamed more than 1 million times. He has experimented between soul, pop and dance whilst continuing being a staple on one of the UK’s most popular LGBTQI+ radio station, Pride Radio.

His writing credits include RuPaul queen’s Manila Luzon and Choriza May. He has opened for The Falling and Louise Redknapp, as well as toured the UK.