Recording artist, songwriter, composer, producer, and keyboardist LOU, a Boston native, turned a sharp awareness of the Internet and social media platforms into an international fan base and multi-platinum sales. He learned to play keyboards at an early age, learning the ins and outs of the music business by doing demo work for other artists in the early 1990s, and working on various movie and television projects, including commercials and video game soundtracks, eventually landing a record deal. Primarily an instrumentalist, his work is extremely varied, a kind of hybrid of dance, club, lounge, and New Age, and he successfully promoted his career through 21st century social media, releasing five studio album, a live album, five EPs, a best-of collection, and a holiday album (all issued by Cornerworld Records) that gave him combined worldwide sales of over four million records.