Originally and with roots from the State of Chihuahua, Durango, San Luis Potosi, and Colima In 2017, commanded by its founder Juan Gomez Jr. (Juanito) a new musical concept with a unique modern touch and a very distinct sound was born by the name of Estrategia Norteña.

On May 25, 2019 Estrategia Norteña makes their first debut with their EP (Una Probadita). Containing 4 different songs, Estrategia establishes their unique style and creative arrangements in this EP. On March 26, 2021 Estrategia Norteña comes out with a newly innovated sound. With their EP F5. The release of F5 marks the history of Estrategia Norteña forever. On March 18, 2023 Estrategia Norteña releases their first full album titled Eros. Reaching more than 250,000 streams in less than 24 hours.

On December 1, 2023 Estrategia Norteña takes the next step in their musical career and signs a record deal with Azteca Records.

Composed by Juan Gomez Jr.'s saxophone, Ozzy Mendez's voice, Yasir Avila's voice, Johnny Magaña's accordion, Oscar Gonzalez's drums, Jaasai Magaña's bajo quinto, and Angel Maldonado's Bass. With this Estrategia Norteña gives a unique distinct arrangement in the regional Mexican genre, particularly in the norteño con sax genre.