The Icelandic band Gus Gus originally spawned from a shortcut made by Siggi Kjartansson and Stefán Árni (a.k.a. Arni & Kinski) called “Pleasure”. Initially the band was acclaimed as an avant-garde collective of musicians, producers, filmmakers and performers. They mixed together different mediums to create a unique mixture of sound and vision. Their trademark style is combined with funky bass, streamlined synths and the intelligent use of technology and art. Árni & Kinski did the visual part and the musical side was driven by Birgir Þórarinsson (a.k.a. Veiran), Stephan Stephenssen (a.k.a President Bongo), Magnús Guðmundsson (a.k.a. Herb Legowitz). The live band was fronted by singers Daníel Ágúst, Hafdís Huld and Magnús Jónsson (a.k.a. Blake).