Peter Jackson always believed that Hip Hop was his life and was determined to convince other to believe in his dream as much as he did. Jackson knew that if he was to survive in this industry he was going to have to take to the pavement himself to make it happen. Today he is not just an artist who has recorded hundreds of songs, or toured as the supporting artist for legendary rappers, he also boasts a promotions company and a clothing line. Peter Jackson and his team 90Nickel are not just a group of rapper they are a local Hip-Hop franchise.

To date Jackson has been a supporting act for artists such as, Wu Tang, Youngblooz, Obie Trice, Llyod Banks, Rupee, Ray J, Drake, Rich Boy, Kardinal Offishall, Joe Budden, Enur, Dip Set, Beenie Man, KRS One, Nas, and The Clipse. He has also hosted parties with names like, Mad Linx, Tiffany, Jayde Nicole, Cabbie on the Street, Matte Babel and Leah Miller of Much Music, Scott Boogie and Devo Brown Flow 93.5, Danny Fernandes, Mr. Vegas, and Shemar Moore. He has also collaborated on tracks with artists ranging from local talent Nikki Awesome, to D12 and most recently Treach of Naughty by Nature. In November of 2008, Peter Jackson was asked to be a part of the cross-Canada “Never say Never” Tour opening for D12, Joe Budden, Royce da 5’9 and Classified. After receiving great reviews Jackson was quickly sent back across the country in March of 2009 to open for Hip Hop superstars Naughty by Nature. And in the summer of 2009, Jackson is set to once again tour Canada with G-Unit’s Lloyd Banks, Tony Yayo and DJ Whoo Kidd.

Peter Jackson has appeared on over 50 mixed tapes in North America working with names such as, DJ Rated R, Potent Product, DJ Diggz, DJ Dollah $, and more. He released his own mixed tape titled, Business as Usual hosted by DJ G-Spot of Shadyville DJ fame in 2007. Jackson quickly followed it up with two more compilations, Fly Society, featuring fellow 90Nickle member, and Hustler’s Tears, both hosted by DJ Bedz, the Denver Nuggets official DJ, and Denver, Colorado’s Shadyville DJ. In 2008, Jackson began working with executive producer Sheldon Moore, who has years of experience working with artists such as Citizen Kaine, K-OS, Big Pun, Jahiem. Together they produced and released Peter Jackson’s first EP titled, The Introduction, with features from Jmore, Emmerson Just Brooks, Toya Lexus and Royce da 5’9. The first single from the EP, Come on Over, featuring Jmore is currently receiving radio rotation across Canada after being picked up by Toronto’s Flow 93.5 FM. Jackson is in studio recording his first full length album which is expected to be released in November of 2009.

This young artist is tenacious and determined. His lyrics are insightful and he is willing to challenge the boundaries of the Rap and Hip Hop industry we know today. At times his rhymes are hard and unapologetic, but he can also captivate a club with a beat and an unforgettable hook. But perhaps the most lasting impression Jackson leaves is his humility. While he has become a local celebrity he is never shy to remind fans and critics alike, where he came from and how he got to where he is today. In Jackson’s own words, “It’s a team effort. I couldn’t have done any of this without my family, my boys or the support from my hometown.”