Folklore was set up in Manchester in 2009 with a focus on Alt-folk, Americana, Indie and Psych-Folk music. Our aim has always been to give a platform to high-quality music produced by artists at all levels, through event promotion and tour booking. We moved to London in 2011, gaining a loyal audience and forging lasting relationships with local, national and international artist and venues.
In response to seismic changes in the industry around 2020 we were inspired to strengthen our networks and set up a label with artist services, something that has long been on the cards at Folklore HQ. Starting with a small roster built around the twin pillars of Faultress and Mock Deer, we are steadily growing our roster.
Folklore continues to prioritise quality live shows in great venues, and we are delighted to have been involved in various festivals around the UK, curating and assisting at events such as Festival No.6 and Wilderness.

Past shows have included appearances by: Hannah Peel, Joan Shelley, Lyla Foy, Sweet Baboo, Eaves, Douglas Dare, Farao, Emily Barker, Withered Hand, The Burning Hell, All We Are, Daniel Norgren, Laura J Martin, Rachael Dadd, Catherine Feeney, Sons Of Noel and Adrian, Emily & the Woods, James Canty, Sam Brookes, Bella Hardy, Blue Rose Code, Will Varley, French For Rabbits and many more.

Alongside our established work in live music, our international booking roster and our label, we are delighted to offer a selection of label services to independent artists. In over a decade making contacts and forging friendships in the industry, we have curated a network of trusted professionals with whom we have negotiated packages and direct service agreements.

Our collective experience offers a range of services from recording through to mastering, artwork, design, promotion and more. These services can be packaged to offer as much or as little support as each individual artist requires.