Self(1) is a rock band that is mostly the brainchild of one Matt Mahaffey from Murfreesboro, Tennessee. Mahaffey began his musical career as a drummer, forming his first band at the precocious age of nine or ten with band members twice his age. Having gigged with punk, reggae, and pop bands, and even bluegrass square-dancing bands, Mahaffey went on to produce beats for rap artists out of his college dorm room. His diverse musical tastes would contribute to Self's unique sound. He later founded the indie label Spongebath with his bandmate at the time, Seth Timbs, and manager Rick Williams.

While Mahaffey has received nearly all the attention for the music, he is not the only member of the band, and not the sole songwriter either. Current members of the band include Chris James (keyboards, piano, samplers, guitar, backing vocals), Mac Burrus (bass guitar, keyboards, horns, backing vocals), and Jason Rawlings (drums). Past members include Matt's brother, Mike Mahaffey (lead guitar, keyboards, vocals) and Timm Nobles (bass guitar). Because Matt is proficient in almost all of the instruments that Self uses, he plays most of the instruments on the albums, but the other members do contribute occasional parts on albums, and shine when the band plays live. Seth Timbs has also played a small role in the band's songwriting and contributes vocals to a cover of the song Dizzy, but is not an official member of the band.

Mahaffey's debut Self album, Subliminal Plastic Motives, was released in 1995 on the Spongebath label. It was followed by The Half-Baked Serenade in 1996 and an album released for free via the internet in 1997 called Feels Like Breakin' Shit. An EP titled Brunch (1998) and the album Breakfast With Girls (1999) were co-released by the Spongebath and Dreamworks labels. Back at Spongebath, Self released Gizmodgery in 2000, an album notable for being created entirely with children's toy instruments. That same year, Self released two more free internet-only albums, Self Goes Shopping and Selfafornia.
In 2005, Self again released an album for free on the internet. Porno, Mint, and Grime consists of demos recorded during the 2001-2004 sessions for the unreleased album Ornament and Crime.

Their album Ornament and Crime is fully complete; however, Dreamworks (their record label) has declined to release the album for unknown reasons.
A DVD has also been completed, but due to legal reasons, may or may not be released. The performance includes a cover of AC/DC's hit song Back in Black, which has not yet been approved.
Self also did a cover of Ana Ng, originally done by They Might Be Giants, which is on the album Hello Radio, released July 2006.

SELF(2)

Side-project of Brooklyn based True Crime Electronics project Slogun, in a dark ambient vein. Released one LP to date, titled The Mind and the Matter in 2004.