Following the release of their self-produced debut ‘Slow Dive’, and full-length album ‘Little Death’, I M U R’s electrifying blend of electronic-r&b instantly resonated with critics and new fans alike. Their tracks garnered millions of streams, landing them on the Spotify Global Viral chart, in ads by Patagonia and Lululemon and on popular TV shows such as 'Wynonna Earp' and 'Workin' Moms'. The projects also earned them a place on the main stage at Bumbershoot Festival with the likes of Jorja Smith, Solange, and Lorde. I M U R has been nominated for a Western Canadian Music Award for Electronic/Dance Artist of the Year (2017), and won Best Electronic Song in the Canadian Songwriting Competition (2017).

Their most recent EP ’THIRTY33’ has earned them praise for its “heart melting vocals…larger than life production” (Red Bull) and “visceral vulnerability and intimacy” (Earmilk). Each song is “subtly intoxicating…[with] distinctive timbres…teased out by the palpable rises and falls of their dynamic structures” (Exclaim!). The group’s captivating performances meld electronic production with live musicality, a fusion which is “welcome in an overstuffed indie R&B sphere that often emphasizes empty moodiness” (Noisey). I M U R’s tasteful blend of future-bass beats, live-looped instrumentals and signature, sultry vocals transcends genre and “induces true goosebumps” (All Things Go).