Aoki, whose father Rocky is the founder of the famous Benihana Japanese restaurant chain, and sister Devon is a famous model and actress, is one of Los Angeles' most well known DJs.
He founded his own record label, Dim Mak Records (which has signed such artists as Bloc Party, Whirlwind Heat, Whitey and Neon Blonde), in 1996 and has also launched a Dim Mak clothing line. He is endorsed and has pro-models with headphone maker WESC and skateboarding shoe company Supra.