The mission is to bring back, and to emphasize simplicity and honest expression.
BLOODY DICE want to take things in the opposite direction.

The band feels that the music industry has moved too far away from its roots. “We want an honest sound, where music sounds like it is played by human beings and not by machines. We want warmth and dynamics back, and we want to embrace the imperfect and unpolished, because that’s what makes all the difference,".

The guys in the band have been through the old run of the mill a couple of times, with album releases that had thousands of layered tracks and sounded like a million dollars but lacked nerve and authenticity. Having joined forces in Bloody Dice, they have made up their minds to try a different approach, and to make that approach apparent, both live and on recordings.

BLOODY DICE is a good mixture of nationalities and genres. Guitarist Nickie Jensen, a native Dane, played in a modern Melodic Rock band called Violmace. Drummer Kenneth Olsen, also from Denmark, played in Progressive Metal band Royal Hunt. Bassist Stuart O’Neill, who is British, was involved with Spanish speaking Heavy Metal outfit, Mal Costumbre. Vocalist Dagfinn Joensen, from the Faroe Islands, is probably best known for being the lead singer in the reborn Danish, eighties AOR/Rock band Fate.