In a time where everybody has to put a label on a band to try and separate or distinguish what kind of music they play, Amplified Heat adopts Lemmy from Motorhead's philosophy....ROCK AND ROLL! Not "rock", "indie" or "alternative" but rock 'n roll in the most raw and dirty sense of the term.

The trio consists of brothers Jim, Chris & Gian Ortiz, who have been playing music together since they were kids. Two thirds of the band were born in Cali, Colombia and the other in New Jersey. They spent their young lives in La Puente, California, a racially mixed community but predominantly hispanic. They bounced around between Colombia and California a few times before finally settling in Texas. The band pulls from a variety of influences including Cream, Blue Cheer, early ZZ Top, Deep Purple, Black Sabbath and many more.

Signed to Austin-based label Arclight records in 2004, Amplified Heat has since recorded two full length albums "In For Sin" (2004) and most recently "How Do You Like The Sound Of That" (2007) and reissued their self titled EP (2006). They have made several appearances at the annual South by Southwest Festival, the Ohio based Emissions from the Monolith Festival and have shared the stage with Nashville Pussy, Young Heart Attack, Atomic Bitchwax, Lions, Alabama Thunderpussy, Dresden 45, Bible of the Devil, Honky, The Ugly Beats, Kylesa, Dirty Sweet, Dixie Witch, and The Black Angels, amongst many others.

Amplified Heat have been catching the attention of fans running the gamut from rock and roll, to blues, to punk, to jazz, and country enthusiasts across the country. Their electrifying sound and relentless stage act also caught the eyes and ears of Rolling Stone music editor David Fricke at 2007's South by Southwest Festival, where he states they destroyed the crowd with a 'boogie- war vengeance.' He was also sighted at their most recent 2009 South by Southwest show.

Amplified Heat emits a truly menacing blues rock sound out of two massive walls of fender cabinets and a vintage Ludwig drum kit in between. The sound is loud and relentless. No mercy is given.