LUM

LUM is a Pop-Rap artist based in Zurich, of Swiss, French, and Spanish descent. Born and raised in the canton of Vaud (Lausanne), the young beatmaker and performer is now studying Music at ZHdK, Zurich University of the Arts.

Pop-Rap music influenced by her Hispanic culture, LUM's universe is built around duality: rapping and singing, French and Spanish, vulnerability and empowerment.

A finalist of 2023 and 2024 Demotape Clinic M4Music in Zurich and of the 2024 Transforme Tremplin in Geneva, LUM also joined the ranks of artists featured in the RED BULL 60 SECONDS project at the end of 2024, where she wrote a powerful and energetic freestyle: "I’m a rapper and a Pop Diva, I speak 7 languages, I do Pop-Rap, I’m determined."