Snow Tha Product

Latin GRAMMY-nominated and multi-platinum selling singer, rapper, and actress, Claudia Feliciano, better known as Snow Tha Product, has positioned herself as one of the leading female artists of the new generation.

The daughter of Mexican parents, Snow Tha Product was born in San Jose, California. Raised in a musical environment, Snow’s father and uncles were part of a mariachi group, inspiring her to pursue her dreams in music. Her incomparable sound has been deeply influenced by her Mexican roots, as well as childhood idols such as Maria Felix, Gloria Trevi, and Alejandra Guzman. Her influences, authenticity and creativity have given her artistic versatility to create a sound that effortlessly fuses Rap, Hip Hop, R&B, Trap and Reggaeton while simultaneously becoming an undoubted social change agent for Mexican culture and the LGBTQ community.

Securing collabs with contemporary rap heavyweights like Tech N9ne and Ty Dolla $ign out of the gate, Snow propelled herself to international recognition in 2013 with the release of hits like “Play,” “Hello,” and “Doing Fine.” Having built a strong fan base, in 2016 she released her first EP, "Half Way There... Part 1," which debuted Top 10 on Billboard’s "Heartseekers Albums" chart. In 2016 she also released "Immigrants" alongside K'naan, Residente, and Riz Ahmed. The song was part of the acclaimed album "The Hamilton Mixtape" - produced by multi-award winning artist Lin Manuel Miranda, earning Snow her first MTV Video Music Award in 2017. That same year, the multifaceted artist demonstrated the versatility of her talent by giving life to the character of “Lil' T,” in the successful Netflix series “La Reina Del Sur.”

In 2020, the singer-songwriter participated in the hit “Feeling Good” alongside international rap legend Snoop Dogg, and Natanael Cano, Ovi and Chicano CNG. The music video has surpassed 8.7M views and was one of the most revolutionary releases of the year, marking the first time that the worlds of rap and hip hop merged with the regional Mexican genre.

By 2021, Snow Tha Product solidified her spot as one of the leaders of Rap’s new generation thanks to impactful projects such as her collaboration with music producer Bizarrap on “BZRP Music Sessions #39,” which debuted in the top 20 of “Billboard's "Latin Digital Song Sales" chart and entered the "Billboard Global Excl. U.S.” chart. Dominating digital platforms, the single became a digital trend and its music video has surpassed 230M views. The song was also featured in NBA 2k22 and was nominated for the Latin GRAMMYS® for “Best Rap/Hip Hop Song.” That same year, the singer also released her single “Esto No A Terminado,” which was part of the soundtrack of the acclaimed film, “The Forever Purge.”

Beyond her musical projects, she has also achieved great success working on collaborations with brands, Rockstar Energy, Lexus, Vans, Sidral and McDonald’s.






In 2022, she sold out the Global Dale Gas Tour and released her EP, “To Anywhere” with collaborations that included Lauren Jauregui, Santa Fe Klan, Juicy J, and more. In 2023, Snow Tha Product embarked on a US 32 city sold out headlining tour while also simultaneously participating in Amazon Music’s documentary to celebrate 50 years of Hip Hop, “Hip Hop X Siempre.” She was also nominated for, MTV MIAW, “Artista + Flow,” Premios Tu Musica Urbana’s, “Top Artista Nueva Femenino,” and for Premios Juventud’s, “La Nueva Generación Femenina,” where she also made her award show debut alongside Chiquis performing their song, “Ni Muerta.” Currently she is on a summer US arena tour with Santa Fe Klan, 2023 is slated to be Snow’s biggest year to date, with pivotal releases and projects that will expand her global impact through her unmatched versatility in music and entertainment.