Dare to enter Craig Rich’s bitter sonic wind-tunnel at your own risk; but once you surrender to the mesmerizing blend of Psychedlic Lo-Fi Dreampop you’ll find yourself engulfed by a blissful cyclone of sound. Taking cues from the likes of Johnny Marr, Slowdive, Brian Eno, UNKLE, and even Radiohead, Rich emerges as an enigmatic and introspective musical force; inviting listeners into a swirling mélange of self-reflection, questioning of social norms, and a longing to stay connected to nature amid the overwhelming presence of the artificial.