James is a singing teacher and regularly performs across the UK with his Primary School Assembly Bangers Live show. Festival appearances include Glastonbury, Edinburgh Fringe 2024, Latitude, Camp Bestival and for the Silverstone F1 British Grand Prix 2025. He has appeared on BBC The One Show, BBC Breakfast, BBC Scotland, Loose Women (ITV), CBBC Newsround and Vanessa Feltz show (TalkTV). He featured live on ITV News, Jeremy Vine’s BBC Radio 2 show, BBC South East Today and ITV’s This Morning. His online videos have been written about in The Times, The Independent, Buzzfeed and featured in a number of podcasts. Radio appearances include: BBC Radio 1, BBC Radio 2 with Scott Mills, Capital FM, Absolute Radio and Virgin Radio with Tom Allen. James has launched a new music and education-based podcast called ‘Notes from School’ which was one of the top charting music podcasts in the Spotify podcast charts.