But as her career progressed, Alex found herself burnt out on the instant but short-lived gratification of a covers-based career on YouTube, and its constant demands on her time, attention, and artistry.

“I was so many things for so many people,” she says, “but I didn’t know who I was for myself.” This realization was the catalyst that led her to step outside of the mold she’d used to build a successful career, and to find an artist identity of her own.

For a couple years, Alex put the best of her energy into recalibrating—connecting to her roots and rediscovering herself both personally and musically. Then, in 2020, she relaunched her career under her married name, Alex Blue. Since then, she’s released two singles, collaborated on a new EP with artists she’s admired for years, has been hired as a songwriter, and played a supporting role in the first-ever Broadway scale musical podcast, Little Did I Know. Her next projects include several more singles and, soon, another full-length album.

Alex was married to her wife Torri in October of 2018, and they’re expecting their first baby in December. They currently live with their two dogs in a home with an overgrown backyard and lots and lots of cardinals, bumblebees, and fireflies.