Belgian powerhouse SONS release their new single ‘Do My Thing’.

Groovy, infectious and highly danceable, ‘Do My Thing’ proves that SONS dare to question their hardcore punk sound and are not afraid to experiment. With the prospect of broadening their musical territory for the follow-up album to 2022’s ‘Sweet Boy’ the band contacted Dave McCracken. Known for shaping the sexy groove of dEUS’ classic ‘The Architect’, the British producer has an impressive resume having worked with Stone Roses frontman Ian Brown, A$AP Rocky, Beyoncé and Depeche Mode amongst others. McCracken loved the band’s new demos and, after making several trips to the band’s hometown of Melsele (a small town near Antwerp known for its annual Miss Strawberry competition) to help whip the songs into shape, he invited the band to record in London.

SONS greedily feasted on his skills and knowledge. “He took us completely out of our comfort zone,” says singer/guitarist Robin Borghgraef. ‘Do My Thing’, the first single taken from their third album – scheduled for release after the summer – was inspired by an unforgettable night out with McCracken and the fastest-written song on the new record. “It’s about enjoying the moment and just doing your own thing. Sometimes our songs are self-explanatory”, laughs Robin.

SONS made a name for themselves in Benelux with their debut album ‘Family’ Dinner’ (2019) and expanded their reach to Germany, France, Switzerland and Greece with the follow-up ‘Sweet Boy’ (2022).
Both albums excelled in full-on rock & roll power packed with big hooks, riffs and sing-along choruses. The band has played Rock Werchter, Pukkelpop, Pinkpop, Down The Rabbit Hole, Into the Great Wide Open, Reeperbahn, Trans Musicales and Iceland Airwaves (where they recorded a live session for KEXP: https://www.youtube.com/watch?v=hyJhV126x1Q). SONS have also been invited to support Royal Blood, Wolfmother, and Jack White.