Fruta Brutal emerged as the result of Martín Better Longo's search for a musical identity as an Ecuadorian who immigrated to the U.S. at a young age. During his college years, spent in the bustling music scene of New Orleans and extensively traveling through South America, Martín was exposed to music that would inspire his indie latin rock pop repertoire and the artistic name, Fruta Brutal. A tribute to musical movements that emerge in response to times of authoritarian oppression, the name "Fruta Brutal" calls to mind cultural fruits that ripen in brutal conditions, emblematic of the resiliency of the Brazilian Tropicália movement and the Argentinian rock movement.