Main Beach

"You know that feeling that you get when you hear a song and you just know that you’re going to spend a lot of time listening to it on repeat? I had that feeling immediately upon hearing “Dead and Buried” from Sydney’s Main Beach. For four minutes you are transported to that place where nostalgia meets reality - the end of a perfect summer before heading back to school, or that place where that crush you’ve harbored for months transitions to somethign serious and there’s no going back. It’s that sort of youthful nostalgia that permeates throughout every note of “Dead and Buried”. On face value, it could as well just be a laid back summer beach jam, but there’s a faded beauty to it that feels more melancholic than triumphant. It’s a killer track" (Perfect Midnight World 2014). "Let’s get something straight: we all know what a band with the word “beach” in their name sounds like. 2010’s influx of nautically denominated bands promoted a specific, distinct sound of reverb, nostalgia, and jangle—terms that instantly became the 2010 blogosphere qualifiers-of-the-year. Nowadays, critics of the garage-beach scene attack the genre’s musical conservatism and write it off as prosaic and monotonous. These people are missing the genre’s point. “Always” by Austrailian beach bros, Main Beach is exactly what the haters ordered: a three minute head-bobber of nostalgia, reverb, and wait for it, jangle. It’s clear that the band doesn’t care about pretentious innovation or trendy marketing techniques, they just want to play the pop music they love. “Always” revloves around wistful thinking and memories—the sort of stuff one feels scrolling deep into an Instagram roll—but it doesn’t rely on nostalgia to get its point across. Instead, Main Beach look back into the past with grateful eyes singing, “always/ I will remember/ those were the best days/ I hope they never end.” It’s a refreshing, optimistic approach to nostalgia that doesn’t usually find its way into good music. Unlike so many other bands, Main Beach doesn’t use the past to construct the present—they just like to take a vacation sometimes" (Surfing Saxophone 2014). "Soundtracking the aforementioned sunny London evening (shit, it’s very nearly kinda warm as well. The actual fuck?) in the most appropriate manner are Australian peoples Main Beach and their scuzzed-out Track Of The Day My Youth Again for ultimate rejuvinating sonic plaudits as far as we’re concerned. It’s probably a good thing that Ben Soep has been rinsing the office stereo with the likes of Pavement recently, as we can see this sitting along side those guys rather comfortably. We’ll go ahead and add in more-recent-types Yuck for good measure, and The Drums to play along with the whole beach-surfcore aesthetic which is definitely present here. Press play and fade out already" (Kiling moon 2014). Main beach create songs that evoke memories of a less complicated time – when the surf, girls and the next big party were the only things that mattered.