SACK

Their first single ‘What Did the Christians Ever Do For Us?’ was single of the week in both the NME and Melody Maker. In 1993 they signed to UK Indie label Lemon Records, who released their first album ‘You Are What You Eat’.


This was followed by 1997's' ‘Butterfly Effect'’ which was produced by Stereolab producer Paul Tipler and Garret 'Jacknife' Lee, U2/REM etc. The album contained one of their most memorable tracks, “Laughter Lines”, a song Morrissey said, “should be Number One forever” and at Morrissey’s behest Sack opened for him on his 1999 Oye Esteban World Tour taking in mainland Europe, the UK & Ireland, and the USA. The former Smiths singer also included “Colorado Springs” (from ‘You Are What You Eat’) on his hand-picked NME CD "Songs to Save Your Life" before inviting the band to open for him again on a European tour in 2002.


2001 saw ‘Adventura Majestica’ come out on the band's own Jetset Junta label and was the last official release from the band until August 2021 saw the band return with their first new material in 20 years with a brand-new single “What A Way To Live” which received massive nationwide airplay in Ireland as well as many great accolades across the board including Newstalk’s Tom Dunne declaring it his ‘single of the year’. May 2022, saw the 25th Anniversary edition of their classic album ‘Butterfly Effect’ on vinyl for the first time ever to renewed acclaim for the album from fans and media alike, with The Charlatans' Tim Burgess hosting one of his hugely popular Twitter Listening Parties for the newly reissued album.
In May 2024, Sack released the album’s title track - Wake Up People! - as the first single and it quickly garnered radio play from Dan Hegarty, John Creedon, Cathal Murray, Keiran McGuinness and, most notably, Tom Dunne as he made it his single of the week, playing it twice in one night - the song which instigated his ‘Two From Tommy’ program sting (a la John Peel's seminal Teenage Kicks broadcasting moment) - and played it every night for three weeks straight. October, 2024 saw the release of the band's first album in over 20 years to great critical acclaim by many respected DJ’s and journalists, as well as being included in numerous end of year favorite album lists of 2024 across the varied media outlets.


20025 saw Sack partner with the German based record label, GMO-THE LABEL to release Wake Up People! In GSA with the first single taken from the album, Do You Need Love? Receiving massive airplay especially in the Bavarian region with the album being released to positive reviews and was featured in one of the biggest Gay magazines in Germany, Schwulissimo which has a 100 Thousand monthly physical sales alone.2026 will see Sack tour in Germany in support of their recent releases in these regions.