Redd & The Paper Flowers

Heartwood Soundstage is a state-of-the-art performing arts venue & production studio in Gainesville, Florida. Heartwood was founded in 2017 by Bob McPeek, Dave Melosh, Hoch Shitama, and Paul Pavelka. It began as the marriage of two recording studios, Mirror Image and Medusa, that both played pivotal roles in the Gainesville music scene. Bob and Paul founded Mirror Image Recording Studios in 1977. Medusa was begun by Dave Melosh, originally as an audio production facility, but branching into video production soon thereafter. Built on the site of Mirror Image (and expanded into neighboring properties), Heartwood is the seventh and by far the most ambitious iteration of the original 1977 studio. In 2025, Heartwood's nonprofit arm, Heartwood Foundation, purchased the Heartwood Soundstage LLC to fully incorporate the organization as a 501c3 nonprofit. This conversion to nonprofit status hands stewardship of the organization to the community, increasing opportunities for grants and partnerships that will sustain the venue to serve future generations of artists and engaged listeners.