Persia Holder

Persia is a South London-based singer, songwriter, and pianist with a rich heritage blending Scottish and Iranian roots. She began learning piano at age 11 and was deeply influenced by the Motown and Pop music she grew up with, which ignited her passion for crafting emotional pop ballads. Her journey took off in 2019 when she launched her first social media account, rapidly growing her fan base to nearly 1.5 million across platforms. Simultaneously, she began sharing her music on SoundCloud, amassing an impressive 25 million streams.

With 26.7 million TikTok likes, Persia has spent the last few years in the studio, honing her unique sound in collaboration with top-tier songwriters like Max Wolfgang (Olivia Dean, Sam Ryder), The Nocturns (Mimi Webb, Rudimental), and Phil Cook (Lewis Capaldi, Ellie Goulding). Musically, she draws inspiration from icons like Adele, Sam Smith, and Rihanna. However, Persia's distinct vocal tone and versatility allow her to traverse genres while maintaining a sound that's unmistakably her own.