UnderSide Records

UnderSide Records is an independent music label based in Tyler, Texas, dedicated to spotlighting raw talent and empowering independent artists on their journey to success. Founded by artist and producer JJschmitty, the label was built on the belief that authentic music deserves a platform—regardless of mainstream appeal or industry politics.

At UnderSide Records, we specialize in artist development, concert promotion, brand strategy, and creative content production. Our team works closely with each artist to craft a unique sound, sharpen their vision, and build a loyal fanbase. We host high-energy showcases, release boundary-pushing music, and provide the tools artists need to thrive in an ever-changing music industry.

Driven by a passion for culture and community, UnderSide Records isn’t just a label—it’s a movement for those who believe in staying true to their voice, their hustle, and their grind.