Guccihighwaters

Morgan Murphy was five when he moved to Ireland from Long Island, and 15 when he moved back. As you might imagine, this was a big move for a sensitive kid. “It was pretty much a huge culture shock,” he says. “Growing up, I was very introverted. I was very shy. I didn't say much. I was always nervous to be in social situations.” He made a few friends so as to not be completely alone, but he began to indulge his musical vision by exploring community on internet. When he discovered the internet, a feeling of freedom came over him, a sense of belonging. “It was like a secret party that I just discovered”. As a senior in high school, inspired by artists around age like Bones and Young Lean, he started making his own beats. It helped him find a sense of community he hadn’t had in either Ireland or America. He uploaded instrumentals that he produced under the name notmorgan, a name that let him be anyone but himself. After gaining notoriety as a producer, he started guccihighwaters on a lark, singing over the music he’d been making. The name was a goof, but when his music immediately connected with people, it stuck.