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Gone Wild was set up by former Royal Marines and Holkham employee Oli Mason, alongside British adventurer, former member of 21 SAS Regiment, Honorary Colonel to the Royal Marines Commandos, and the youngest ever UK Chief Scout, Bear Grylls OBE. The festival was set up to create a family adventure where parents and their children could escape from their home comforts and digital devices to discover the benefits of rewilding. Launched in 2021, the festival is now in its fourth year. In addition to over 100 free activities, a range of paid-for experiences are also available. These range from coasteering, and forging your own fire poker, to quad biking, yoga workshops and firewalking.