Veronica Maggio

2019 and Veronica Maggio is undeniably Swedens queen of pop since many years, and the biggest local artist. Despite lyrics sung in Swedish, a language spoken by no more than 10 million, Veronicas songs have managed to stream upwards of 700 million (!) times on Spotify. Veronica first showed up on the Swedish music scene in 2006 with her debut single “Dumpa Mig” (break up with me), one could sense that something unique was taking shape. Her style of lyric-writing was significantly different from the tradition of swedish pop lyrics up to date. A sort of “write about what you see”-perspective based on herself, her childhood and not so seldom about her shortcomings. Pop music with huge choruses but revealing a darkness. Veronica sang about relations and parties, but also about restlessness, breaking up, hangovers and her lyrics often creating small film-scenes. Together with another Swedish artist, Håkan Hellström, who she later would collaborate with on the single “Hela Huset” (the Whole House), she managed to change the way swedes wrote lyrics, bring the Swedish language back up to the top of the charts.