Precious Child

Visceral and surreal, Precious Child’s prolific body of work exists at the convergence of conceptual art and experimental pop. Via music and visual media, the Los Angeles-based artist culls sonic inspiration from glossy mainstream pop, cacophonous industrial and undulating metal to create audiovisual work that confronts transformations in identity, perception and the nature of existence.

"A fascinating (NSFW) exploration of body dysphoria and the abstraction of gender identity in Precious' vivid visual style". - PAPER Magazine

Their recent music video "WHOLE" premiered via PAPER Magazine. "WHOLE" marked the latest work resulting from the artist’s close collaboration with multimedia digital art/director Cade, whose work explores the worlds of fetish, gender deconstruction and post-internet intimacy.
This collaboration began with Precious Child’s 2017 album TRAPPED marked the beginning of the artist’s close collaboration with multimedia digital art/director Cade, whose work explores the worlds of fetish, gender deconstruction and post-internet intimacy.

“This track and video is intense, recalling Mark Romanek's work on Nine Inch Nails's "Closer" and the Adam Jones directed video for TOOL's "Prison Sex". - PASTE Magazine

Their initial collaborative work saw the video for "My Lite Problem (Violet Door)", which premiered via Paste Magazine, along with "Phantom", an experiential audio-visual artist's statement for TRAPPED that premiered via Antihero Magazine. Precious Child is currently working on new video material with Cade as well as an experimental mini-video series debuted via Instagram, and is in the studio with multiplatinum producer Ulrich Wild (Static X, Slipknot, Stone Temple Pilots, White Zombie, Deftones) working on a forthcoming new full length with members of Filter and Puscifer.