Cam has never done things the easy way. He built his name the hard way — one street corner at a time — busking in Camden Town until the crowds got too big for the pavement. Since then he has gone from viral sensation to international tours: a scene-stealing appearance in the Emmy-winning series Ted Lasso, an Amazon Prime documentary charting his first American tour, millions of streams, three studio albums, and sold-out shows across Europe, North America and Australia.

Now, all of it — the street corners, the festival stages, the miles of touring, the inspirations gathered along the way — comes pouring into his most ambitious record yet. Lost In Creation, out October 30th, 2026, finds Cam expanding his sound palette like never before, painting with sound rather than playing it.

The foot-stomping ferocity that first stopped crowds in Camden remains the record's beating heart, but around it swirls something bigger: layered textures, unexpected instrumentation, and songs swinging from thunderous riff-driven mayhem to haunting, wide-open beauty. Where previous records captured the sweat and grit of one man against the world, Lost In Creation is the sound of an artist letting the world in. Psychedelic flourishes bleed into desert-blues grooves; folk melodies collide with walls of fuzz; quiet confessionals sit beside songs built to shake festival fields. It's an album about surrendering to the creative process — getting gloriously lost — and trusting the music knows the way out.