Quietly fueling the creative fire within the heart of Boston’s vibrant music scene, Jiida is an enigmatic songwriter and producer, highly regarded by his collaborators for his ability to unlock an artist’s maximum potential and bring their best music to life. Preferring the shadows over the spotlight, Jiida has earned the title of Massachusetts’ best-kept secret, with his name whispered among industry insiders and his presence cherished by those who work closest with him.