Strawberry Launch is a pop rock band, est. November of 2018 after lead singer, Riiza, cold-called guitarist, Matrianna Gahol, hoping she would want to start a band with a complete stranger. Together, they added Abby Flicker on bass, Taylor Hurt on keyboard, and Benjy on drums. Their debut EP (released in August 2021) quickly gained praise from Under the Radar, Rolling Stone India, and Atwood Magazine, saying of the band's EP, “Strawberry Launch cast a wide net, embracing astral synths and guitar tones, big pop harmonies and melodies, and cathartic chorus crescendos that amount to massive simultaneous releases of emotion and music”. The group has built a devoted following in New York City, sharing the stage with heavy hitters Beach Bunny, Hot Flash Heat Wave, Small Crush, and Similar Kind. The group will be presenting three new singles this spring.