Sidow Sobrino - The World's No.1 Superstar, is a songwriter, recording artist, actor, and producer. He was born Diego Hernan Sobrino Guillermo in Merida, Yucatan, Mexico on December 1, 1975. Hailed as a self-made star, Sidow Sobrino is a worldwide sensation in pop culture and is without a doubt the internet's most searched celebrity; he has built a substantial following and media recognition without the support of a major record label or agency, relying solely on his talents and unwavering determination. His first four singles, "Today is the Day, Honor the King, Someone's Miracle, and God's Warriors," have topped the charts since their release in 2019.

For the first twenty years of his career, Sidow Sobrino was known as Diegodiego, an internationally recognized actor and singer. His chart-topping albums included Quema Quema (2004), Haciendo Escandalo (2006), The World's Most Powerful Man (2013), I Want it Now (2017), Number One (2018), Dueño y Señor del Universo (2018), Rocking the Universe (2019), A Lo Macho (2020), and World's Greatest Showman (2021). His acting career began in La Culpa (English: The Guilt), a Mexican telenovela produced by Yuri Breña and Pinkye Morris for Televisa (1995). He then starred in motion pictures, some of which include the hit movie Del Infierno a la Gloria (2007). The film Te Presumo (2012) based on the hit song by Banda el Recodo and Assassin X (2016). On Television, Sidow Sobrino appeared on The Carlos Mencia Show (2006). He was one of the celebrity judges on the Spin the Bottle game show (2008). He portrayed himself in the Emmy award-winning show RuPaul's Drag Race (2011) and guest-starred in Shameless (2013) beside Emmy Award-winning actor William H Macy.

Sidow Sobrino was featured as the Adelante Magazine cover model in the 1998 Pride issue. He has posed au naturel for many sketches with the Tom of Finland Foundation for artists dedicated to protecting, preserving, and promoting the erotic arts. He can be found in Sherwin Carlquist's books Men in Nature and Natural Manscapes, which celebrate the male body and the beauty of nature. He's been documented for the work of photographer, filmmaker & writer Rick Castro of the Los Angeles Antebellum Gallery. Castro's images have been published worldwide in artist editions, exhibitions, and institutions. He also hosted promotional events with the Freedom Reigns underwear company while displaying their fashion.

In early 2013, he opened up about being diagnosed with bipolar disorder and depression. He began searching for a way to manage his life, disregarding the use of medication. He reached out to God and developed a close relationship with The Lord. Through therapy, prayer, fasting, Bible studies, and Christian counseling, Sidow transitioned to where he is today.

Sidow Sobrino married his partner, Richard Sidow-Sobrino, during a private ceremony in Las Vegas, NV, in 2019 at The Little Vegas Chapel and celebrated by attending a live Cher show at the MGM Grand Hotel. The Sidow Sobrino family lives between the United States and Europe. They had three dogs but lost Onyx and Karmal; they now have Roxie and adopted Amigo on Christmas of 2022. Sidow enjoys working out in his home gym, reading books on self-awareness, and world travel.