Meet the Austin-based band who is using their music to redefine what it means to be a cowboy. With a sound that lies somewhere in-between Rock n’ Roll and Southern Soul, Cowboy Diplomacy has captivated its audience with their unconventional style and raw lyrics. While frontman Ian Cochran’s unique growl-like vocals tend to draw the crowd in, it’s the energy and music that the band creates as a whole that keeps them around. Evident within their robust sound are traces of notable bands such as Rival Sons, Kaleo, Kings of Leon, and AC/DC—some of whom the band members also draw influence from.