Hey Sugar

HEY SUGAR “Along For the Ride is more than just music. For us, it is a new breath!” Bridging the gap between rock’n’roll, hardcore and blues and strongly influenced by what rock’n’roll has been in the 60s and the 70s, Hey Sugar brings back the heartbeat of this free minded dream once again. With their old-time liberating classic rock spirit and modern hardcore touch Hey Sugar reaches for a sound more powerful and defined than ever. “We started to write our first songs, as a band, on a road trip across North America two years ago” says Marc, “and we have been working hard on defining ourselves ever since”. Having finished their ten song debut album with producers Matt Ray and Oli Jean (The New Cities, Crystal Keys, Les Midnights) in Montreal and mastered by Joao Carvalho in Toronto (Alexisonfire, Death From Above 1979, Protest The Hero), Hey Sugar brings their uniquely forged aesthetic sound they are known for during a live show to their album. Along For The Ride takes us back to the sources of rock’n’roll with its hard-rocking riffs, smoky solos and lyrics that talk about getting together and having a good time. Hey Sugar brings a new ideology in today’s music scene and brings back the real values that have been lost in time. “We enjoy good music, new or old” explains Jeff, “we want to break the barriers between genres and show kids that together we can create something wild and strong”. Hey Sugar is on the beginning of something new, a blend between vintage and modern, a contrast between heavy music and yet apassive ideology. HEY SUGAR « Pour nous Along for the ride est plus qu’un album, c’est un souffle nouveau » Mélangeant le rock and roll, le hardcore et le blues et fortement influencé par ce que le rock and roll a été dans les années soixante et soixante-dix, Hey Sugar ramène le battement de cœur de la jeunesse de cet époque aux idées libres mais cinquante ans plus tard en 2010. Avec leur son et leur mentalité de l’époque et leur touche « hardcore » moderne Hey Sugar tend vers un son plus puissant et plus défini que jamais. Produit par Matt Ray et Oli Jean (The New Cities, Crystal Keys, Les midnights) à Montréal et masterisé par Joao Carvalho (Alexis on fire, Death From Above 1979, Protest The Hero) à Toronto Hey Sugar vient tous juste de terminer leur premier album constituant dix chansons rappelant l’élan et l’intensité qu’ils apportent durant un concert live mais le tout sur disque. Hey Sugar participe à l’ascension d’une vague nouvelle, une combinaison entre le moderne et le « vintage ». Le contraste entre mélodies agressives et philosophie passive. A blend between vintage and modern, a contrast between heavy music and yet apassive ideology.