The Updraft Imperative

The Updraft Imperative are far from the stereotypical Christian band. Through their unique and skilful musicianship and use of strong, challenging lyrics they create a sound that is honest in its intent yet still able to draw the listener in, regardless of religious belief. The result is a rare breed of music which has become as well received within the secular radio station network as in the more traditional Gospel networks - a statement evidenced by their last single reaching No15 in Australia’s Hot 25 Countdown (Gospel) in 2014 and the band reaching No1 in the Sunset Island Music Worldwide Unsigned Band Chart (Secular) in January 2015. A recent reviewer described their music as; “…an irresistible sound which sends good vibes through your body. The lyrics also give off an undisputable warming feeling that is acquired regardless of beliefs as the warming thought of someone being there for you and the emotive, meaningful way they express this reminds you that in the harsh world we live in, there is still an emotional power to be observed.” TUI's Mission: To see faith put into action | Bookings & info: promotions@theupdraftimperative.com Mailing List - http://eepurl.com/XWMrr